2012 Color of the Year

I turned on the computer this morning to a note from my friend VoteMom about the 2012 Pantone color of the year. Sure enough, I have been seeing the announcement all over the place today, and I just got the official email from Pantone telling me that Tangerine Tango will be king for 2012. 

From the Pantone website:

The 2011 color of the year, PANTONE 18-2120 Honeysuckle, encouraged us to face everyday troubles with verve and vigor. Tangerine Tango, a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward.
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Now, that is a lesson in writing romance copy.  Did you know someone could say so many beautiful things about orange? I would like these people to write my resume.

My own opinion: hardly anyone can wear orange and look good in it. It is nice in accents, but kind of overwhelming in big amounts. If you study the psychology of color, you know that orange is energetic and used to draw attention. Think hunting gear and traffic cones.

If we review the 2011 Color  and the 2010 Color, and combine them with the 2012 Color, it looks like we are at the beach. 

Vitamin C comes in orange, the 2012 Color of the Year!

1 creative thoughts:

votemom { December 8, 2011 at 8:10 PM }
i used to have an orange sweater. EVERY.SINGLE.TIME i wore it, i was complimented. "oh! that color looks so good on you!" i wore it until it could no longer be worn. (and that's saying a lot considering what i wear!)

anyway, it's hard to find orange clothes. but maybe now i will find a replacement top/sweater/shirt. probably by then the new color will be purple.

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